Mobility Series Starting in February!

Mobility in Motion

Holly and I welcome Carlo De La Cruz back into the fold of the NewEthic Team in Oakland! Carlo is a long time yoga practitioner, animal lover, and overall nice guy who, amazingly, never seems to get any older! We will be hosting the first of a three week yoga series on hip mobility as it relates specifically to squats as well as the activation of the rest of the body to create stronger, deeper, tighter, lifts. This will include ques for the core, back, and shoulders in relation to hip movement as well as ankle mobility. Carlo’s warm but systematic approach will lead to better, pain free, movement and new personal records under the bar! If you are in the Bay Area, we would love for you to join in!

The dates are:

Saturday 12pm February 6th

Saturday 12pm February 13th

Saturday 12pm February 20th

The three part series costs $30, and a single class drop in is $12. If you are interested, please email with your information, and if you’d like to take part in one, two or the full three workshop series.

New Year, New Name, NewEthic

After four years, PlantFit has decided to evolve into NewEthic. We still stand for everything that built the PlantFit name, but for various reasons we have decided to kick off 2016 as NewEthic Strength & Conditioning. This could mean something different for each of us. For some, it’s a representation of a new way of living that includes mindfulness in all parts of life, using functional fitness to fuel your drive. For others it can mean creating a new ethic in fitness and in health. One that doesn’t create an elite or disordered view, one that can hold space for everyone who’s down to get hella strong and happy in their skin. 

It’s a new year, and this is the NewEthic!

NewEthic Logo JPG

Gift Certificates Now Available!

2015 Gift Certificate

Hi guys, Holly and I are now offering Gift Certificates* for you or your loved ones to jump start the New Year and get into shape! Here are the details.

Ed is offering:
6 Personal Training Sessions at 10% Off, $324 (normal rate is $360)

10 Personal Training Sessions at 15% Off, $535.50 (normal rate is $630)

20 Personal Training Sessions at 20% Off, $896 (normal rate is $1,120)
2 Months Unlimited Group Classes at 30% Off, $252 (normal rate is $360)
Holly is offering:
5% off Gift Certificate of four 1 on 1 Workouts, $247 (normal rate is $260)
10% off Gift Certificate of six 1 on 1 Workouts,  $351 (normal rate is $390)
20% off Gift Certificate of eight (or more) 1 on 1 Workouts, $416 (normal rate is $520)
30% off ‘Get Strong. Get Stoked. Get into it.’ Pack of twelve 1 on 1 Workouts and four Group Classes ($602, normal rate is $860). This will mean four 1 on 1 sessions to learn foundational movements before beginning group classes, then one full month with two 1 on 1 Workouts and one Group Class per week.
Everything is calculated from the standard rates which can be found under the Getting Started tab. All individual sessions include nutrition discussion or can be transferred into a one hour nutritional consult if they want to really dig into their nutrition deeper.
To sign up with Ed or Holly, simply make a PayPal payment to or
Give the gift of health and fitness for a loved one or a present to yourself for the Holidays or to jump start your New Years Resolution!
*This offer is limited to new members only. Valid through January 15th, 2016.

PlantFit Black Friday Sale! Run, Don’t Walk!

Rhino Cub Running

Hey everyone, starting this Friday at 12:01am until Sunday at Midnight, we are holding our BLACK FRIDAY SALE! Here is the breakdown of the deals:
15% off all FitQuick in store items!
25% off for current members of the PlantFit Community: Up to 6 one on one Sessions or One Month Group Classes.
50% off Everything for new folks: Up to 6 one on one and/or One Month Group Sessions!
50% off 1 hour Nutrition Consultation via Skype, Phone or at PlantFit Locally.
50% off up to 6 Partner Training Private Class (Train with your BFF or your Partner) for already attending PlantFit Community as well as New Folks!
For Holly:
Please note that I ask you take 3 to 6 one on one sessions, depending on experience, to get up to speed for group classes. If you’d like to sign up with a group for the Friends Group Class and you’re all new, I will include the “getting up to speed” at the group class rate so we can all learn together.
For Ed:
Please note that I ask you take at least 3 one on one sessions or take the one month OnRamp Course to get up to speed for group classes.
To Purchase: Send email to or Please include what you are interested in and current contact info for future scheduling. If you would like to see the gym ahead of time or make an in store purchase, please be sure to email beforehand. For more info on working with Holly, click here. For more info on working with Ed, click here.

All purchases must be made between Friday the 27th and Sunday the 29th at Midnight either in store or online.

PlantFit PR Challenge (sign up extended to Wednesday, Nov. 18th)

PlantFit Community!

Turtle Party

As you all likely know, we were traveling Costa Rica during November and we expected we would be able to have access to email for questions, etc but we had little to none and were also caught up getting stoked on sloths, adventures and all things awesome over there. Apologies to anyone who was inconvenienced by a delay but we are BACK! Because of all this, we have decided to extend sign ups for the PlantFit PR Party Challenge until Wed the 18th. If you are already in it to win it, you are welcome to start/test anytime this week, including before Wednesday, we just wanted to open things up a few more days for anyone who wants to join in! Please check out the previous PR Party Post  for more info. As a Bonus, if you repost the PR Party Flyer on Instagram we will discount (or refund if you’ve already paid) you $5 on your sign ups (please remember to TAG us in the picture and hashtag #plantfitprparty so we see it too!). All proceeds will be donated to Projecto Huella which, among other social activism, saves baby turtles.
PlantFit PR Party

PlantFit PR PARTY!!! (Nov. 16th – Dec. 20th)

PlantFit PR Party

Join us for PlantFit’s PR Party!
(November 16th to December 20th)

Registration is $20 for either challenge and the extended cutoff date is Wednesday, November 18th.

The Challenges are for who can make the most improvement in five weeks in:

Strength – Set your (P)ersonal (R)ecord for  a 1 Rep Max Weight of Deadlift and Push Press (15 minutes to work up to your heaviest lift for Push Press, then a short break. Then 15 minutes to work up to your heaviest lift for Deadlift.)
Conditioning – PR for Max Reps of Back Squats at 75% Body Weight, Unbroken (can not set the bar down) and 5 minute AMRAP (as many reps as possible) of: 500 meter Row, AMRAP Burpees to 6″ Target with remainder of time.

Register for BOTH for $30!


You can register by sending a payment through paypal to

In the comments section, please state which challenge you are signing up for, contact info, and which day and time is preferred for initial test which has to be between Monday, Nov. 16th and Saturday, Nov. 21st

All participants will receive discounts for 1 on 1 training as well as discounts for team group classes!

All who sign up will be assigned to one of two teams. Winning Team Donates Proceeds to Proyecto Huella: a grassroots movement towards supporting and generating vital conservation for sea turtles and social justice. Here is Tim with a baby sea turtle that P.H. saved from poachers and released. Turtle Tim

The one person with the most progress from either team wins a mystery basket of awesome goodies and, of course, bragging rights!

On Nov 18th you will receive an email introduction. This will explain details such as which group and coach (Either Ed or Holly) you’ll be with, instructions for adding to the team Facebook group, what times/dates are available for team group workouts and an opportunity to schedule 1 on 1 training, as well as the test for your starting point.

If you’re new to PlantFit, don’t worry! We will schedule time for you to come in and learn the movements before your test, and remember: this challenge is about how much progress you can make on either your workout times, reps or amount of weight lifted rather than who can lift the most total weight so don’t worry about where you start.

Please Note:
To participate, you must be able to come to PlantFit (606 E. 11th St., Oakland, CA, 94606) for at least your start and finish tests. Sorry far away people!

If you have any questions or concerns, please email Holly at

Thanks all and we look forward to smashing some personal records with you!

-Ed and Holly

September OnRamp is officially Full!

Apollo A

The September OnRamp is officially full. If you are interested in getting started, please make your reservation for October before those spaces are filled up as well. The space is limited so 6 people is the maximum per month. You can also email me at or Holly at for additional ways to get started. Thanks everyone for following along! This plant-based Gym in Oakland is steadily growing and Holly and I couldn’t be more honored to serve you!


Also, one final quick update to the September Schedule, the first two Monday’s are at 8pm. The rest of the classes are at 7pm.


The schedule for September is:

Week 1

Monday Sep. 7th at 8pm

Thursday Sep. 10th at 7pm

Week 2

Monday Sep. 14th at 8pm

Thursday Sep. 17th at 7pm

Week 3

Monday Sep. 21st at 7pm

Thursday Sep. 24th at 7pm

Week 4

Monday Sep. 28th at 7pm

Thursday Oct. 1st at 7pm


The location:

PlantFit Strength

606 E 11th St.

Oakland, CA



Fot the first day of the course, please show up 10 minutes early. Be sure to wear exercise appropriate clothing, such as shorts or athletic pants, and bring a water bottle. Thanks for reading and I hope to be of service to show that a compassionate lifestyle can indeed be fit and healthy.

-Ed Bauer


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