NewEthic Online Workout Series

NewEthic Online Workout Series! Starting this Saturday May 23rd. 8am West Coast/11am East Coast. This will happen weekly every Monday, Wednesday, Friday, and Saturday. Suggested payment of $5 per class, but Free is totally fine as well. If interested, write me on Instagram, Facebook, or email me at¬†Peace! ūüĆĪūü홬†@thenewethic¬†#StrengthThroughCompassion

Arnold Schwarzenegger wants you to Eat Less Meat!

Previous Location Setup

Let’s start out with our 14 foot wide freestanding Rogue Infinity Rig. It has four squat racks, and lots of Pull Up Bars at various heights. We are a fully Rogue Outfitted Facility so expect to see this brand a lot! There is also a bare steel Speal Bar in the center. Attached is the Rogue Glute Ham Developer attached to a Wags & Weights Doghouse/3 sided Plyometric Box. The green line on the wall is 9 feet high and the white line above it is 10 feet high for wallball shots.


We have lots of open space for metabolic drills and Olympic Weightlifting.


Over on the other side, we have a Rogue Yoke as well as an additional Pull Up Bar.¬†We have 4 Rogue (5 total) Plyometric Boxes that can be turned over to make a 20″ Box, 24″ Box, and 30″ Box.


We have a Supplement Shop and 8 total Dynamax Medicine Balls. We have 2 of each at 8, 10, 14, 20 pounds.


We also have a Private Office for Consultations.


We have 4 Black Concept2 PM5 Rowers. We also have 2 Ropes for rope climbs.


We have a Rogue Gun Rack with 3 Rogue Castro Bars (45 pounds), 3 Rogue Bella Bars (33 pounds), and 3 Rogue Technique Bars (15 pounds).


We have 10¬†Jump Ropes for people¬†5’2″-6’4″ tall and assorted Rogue Superbands on a Rogue Wall Rack of course.


The Rogue or Apollo Brand Kettle Bells are 9, 18, 26, 35, 44, 53, and 70 pounds.


We have 1,345 pounds worth of weights. Here is the list:

8 x 45# Steel Plates
10 x 45# Rogue HiTemp Bumper Plates
10 x 25# Rogue HiTemp Bumper Plates
20 x 10# Rogue HiTemp Bumper Plates
10 x 5# Steel Plates
10 x 2.5# Steel Plates
2 sets of Rogue Fraction Plates at .25, .5, .75, and 1 pound


Here are a few more angles of the space.


We have 5 sets of TRX Suspension Trainers.


There are 10 PerformBetter Padded Mats for ground work. We also have 4 sets of the Bodylastics Band System at 3, 5, 8, 13, 19, 23 pounds. This system is great because you can replicate traditional cable pulley movements, such as tricep pressdowns and wide lat pulldowns. We have a rope attachment, close grip handles, cambered bar, and wide pulldown bar which can be used with this system. They can be anchored anywhere on the infinity rig so they can be used to perform transverse plane movements like wood chops as well. I also recently installed another high cable pulley station for consistent resistance pulldowns.


Ok, now a list of equipment on our equipment shelf:

10 x Rogue AbMats,¬†5 x SlingShot Bench Bands,¬†6 x SlingShot Hip Circles,¬†BenchBlokz Bench Board,¬†2 of each Rogue SlamBalls 15, 20, 30, 40, Gymnastics Chalk,¬†2 x 10 pound Sledgehammers for tire hits, FatGripz,¬†MobilityWod Supernova,¬†15′ Agility Ladder, Classic Biceps Blaster, Pulling Harness for Sled Drags,¬†SpudInc Farmers Walk Handles and a Rogue Deadlift Jack


Up top, we have 2 x Rogue Matador Dip Bars, Rogue Safety Squat Arms, Rogue Landmine, 6 x Rogue Gymnastics Rings


Now on to the 65 foot Long Private Courtyard, and huge sliding doors, and puppies!

Here is a view from the front door.

We have two tires. One weighs around 300 pounds. The other is about 120 pounds. These are great for tire flips, hammer hits, tire jumps and jump overs, step ups, and assisted pushups. They are very versatile for such a simple piece of equipment.


We also have the Rogue Westside Butcher Sled. We have 3 smaller Rogue E35 sleds that work great for rope sled pulls.


Ok, on to the Dumbbell Rack. We have Rubber Hex Dumbells at 5-50 pounds, as well as 75 and 100 pounds.



Here is another view of this side of the gym. Of course we have a California flag because you know, Oakland. We have 20 cubbies for people to put their personal belongings when they come in.


Here you will find 10 Black Foam Rollers, a Rumble Roller, and a TriggerPoint Therapy Roller.


We also have the complete set of Kelly Starret’s MobilityRx Posters for quick referencing.


Here are the 2 sets of 40 foot Battle Ropes and 2 Lifeline Power Wheels for easy ideas for small group training.


Here is another quick idea of a circuit with Incline Dumbell Press, Parrellete Dips, Russian Twists, and Kettlebell Swings. The workout ideas are literally endless with this space.


A few other pieces of equipment not necesarily pictured are Lacrosse Balls and PVC Pipes for Mobility, a Cambered Barbell, 2 pairs of Parrelettes, 2 x Rogue Incline Benches, and 2 x Rogue Flat Utility Benches.


We have grown even more since this original post! If you are interested in being a Coach here, or simply working out here, email me at to schedule a time to come in. Thanks for following along!


Get Ready for the NewEthic Beginners Course starting Monday April 4th

April Course

Starting Monday April 4th, Ed Bauer will be offering the next NewEthic Beginners Course. The price for the 8 session Course is $100. Also, because he wants to help as many people as possible, he is offering this course as:

Buy One, Get One Free! That means You and a Friend can get one month of coaching for $100!


The Beginners Course meets 2 times a week for 4 consecutive weeks and class size is limited to 8 people. All classes last one hour. The schedule is as follows:

7pm Monday April 4th 

7pm Thursday April 7th

7pm Monday April 11th 

7pm Thursday April 14th 

7pm Monday April 18th 

7pm Thursday April 21st 

7pm Monday April 25th 

7pm Thursday April 28th


The NewEthic Beginners Course is designed for any individual who wants to improve their physical fitness. In this class, you will be exposed to our movement curriculum in a small group format. Movement techniques will be drilled. You will also experience a progressive introduction to the intensity levels that are inherent in advanced training. Expect to learn how to squat, deadlift, bench, run, row, jump rope, lunge, dip, pull up, push up, sit up, wall ball, kip, clean, jerk, and snatch all under the watchful eye of an experienced coach. No prior experience is necessary and all levels are welcome. This class is ideal if you are interested in:

-weight loss and improved body composition
-increased strength and endurance
-knowledge of sports nutrition
-increased stamina, speed, and flexibility
-improved agility, balance, and coordination


The movement curriculum is sequential and attendance to all sessions is recommended. If you are not able to make all the classes, a make up class can be scheduled for up to two missed classes. To make your reservation for April, please make a $100 payment through PayPal to Once payment is received, Ed will send you a confirmation email with specific instructions for the first day. Please include the name of the two individuals attending in the notes. This course will be held at NewEthic Strength & Conditioning in Oakland. The address is 606 E 11th St. Oakland, CA, 94606

Thanks and we look forward to working with you!

New Year, New Name, NewEthic

After four years,¬†PlantFit has decided to evolve into NewEthic. We still stand for everything that built the PlantFit name, but for various reasons we have decided to kick off 2016 as NewEthic Strength & Conditioning. This could mean something different for each of us. For some, it’s a representation of a new way of living that includes mindfulness in all parts of life, using functional fitness to fuel your drive. For others it can mean creating a new ethic in fitness and in health. One that doesn’t create an elite or disordered view, one that can hold space for everyone who’s down to get super strong and happy in their skin.¬†

It’s a new year, and this is the NewEthic!

NewEthic Logo JPG

Gift Certificates Now Available!

2015 Gift Certificate

Hi guys, Holly and I are now offering Gift Certificates* for you or your loved ones to jump start the New Year and get into shape! Here are the details.

Ed is offering:
6 Personal Training Sessions at 10% Off, $324 (normal rate is $360)

10 Personal Training Sessions at 15% Off, $535.50 (normal rate is $630)

20 Personal Training Sessions at 20% Off, $896 (normal rate is $1,120)
2 Months Unlimited Group Classes at 30% Off, $252 (normal rate is $360)
Holly is offering:
5% off Gift Certificate of four 1 on 1 Workouts, $247 (normal rate is $260)
10% off Gift Certificate of six 1 on 1 Workouts,  $351 (normal rate is $390)
20% off Gift Certificate of eight (or more) 1 on 1 Workouts, $416 (normal rate is $520)
30% off ‚ÄėGet Strong. Get Stoked. Get into it.‚Äô Pack of twelve 1 on¬†1 Workouts and four Group Classes ($602, normal rate is $860). This will mean four 1 on 1 sessions to learn foundational movements before beginning group classes, then one full month with two 1 on 1 Workouts and one Group Class per week.
Everything is calculated from the standard rates which can be found under the Getting Started tab. All individual sessions include nutrition discussion or can be transferred into a one hour nutritional consult if they want to really dig into their nutrition deeper.
To sign up with Ed or Holly, simply make a PayPal payment to or
Give the gift of health and fitness for a loved one or a present to yourself for the Holidays or to jump start your New Years Resolution!
*This offer is limited to new members only. Valid through January 15th, 2016.

PlantFit Black Friday Sale! Run, Don’t Walk!

Rhino Cub Running

Hey everyone, starting this Friday at 12:01am until Sunday at Midnight, we are holding our BLACK FRIDAY SALE! Here is the breakdown of the deals:
15% off all FitQuick in store items!
25% off for current members of the PlantFit Community: Up to 6 one on one Sessions or One Month Group Classes.
50% off Everything for new folks: Up to 6 one on one and/or One Month Group Sessions!
50% off 1 hour Nutrition Consultation via Skype, Phone or at PlantFit Locally.
50% off up to 6 Partner Training Private Class (Train with your BFF or your Partner) for already attending PlantFit Community as well as New Folks!
For Holly:
Please note that I ask you take 3 to 6 one on one sessions, depending on experience, to get up to speed for group classes. If you’d like to sign up with a group for the Friends Group Class and you’re all new, I will include the “getting up to speed” at the group class rate so we can all learn together.
For Ed:
Please note that I ask you take at least 3 one on one sessions or take the one month OnRamp Course to get up to speed for group classes.
To Purchase: Send email to or Please include what you are interested in and current contact info for future scheduling. If you would like to see the gym ahead of time or make an in store purchase, please be sure to email beforehand. For more info on working with Holly, click here. For more info on working with Ed, click here.

All purchases must be made between Friday the 27th and Sunday the 29th at Midnight either in store or online.

PlantFit PR Challenge (sign up extended to Wednesday, Nov. 18th)

PlantFit Community!

Turtle Party

As you all likely know, we were traveling Costa Rica during November and we expected we would be able to have access to email for questions, etc but we had little to none and were also caught up getting stoked on sloths, adventures and all things awesome over there. Apologies to anyone who was inconvenienced by a delay but we are BACK! Because of all this, we have decided to extend sign ups for the PlantFit PR Party Challenge until Wed the 18th. If you are already in it to win it, you are welcome to start/test anytime this week, including before Wednesday, we just wanted to open things up a few more days for anyone who wants to join in! Please check out the previous PR Party Post¬†¬†for more info. As a Bonus, if you repost the PR Party Flyer¬†on Instagram we will discount (or refund if you’ve already paid) you $5 on your sign ups (please remember to TAG us in the picture and hashtag #plantfitprparty so we see it too!). All proceeds will be donated to Projecto Huella which, among other social activism, saves baby turtles.
PlantFit PR Party

PlantFit PR PARTY!!! (Nov. 16th – Dec. 20th)

PlantFit PR Party

Join us for PlantFit’s PR Party!
(November 16th to December 20th)

Registration is $20 for either challenge and the extended cutoff date is Wednesday, November 18th.

The Challenges are for who can make the most improvement in five weeks in:

Strength РSet your (P)ersonal (R)ecord for  a 1 Rep Max Weight of Deadlift and Push Press (15 minutes to work up to your heaviest lift for Push Press, then a short break. Then 15 minutes to work up to your heaviest lift for Deadlift.)
Conditioning – PR for Max Reps of Back Squats at 75% Body Weight, Unbroken (can not set the bar down) and 5 minute AMRAP (as many reps as possible) of:¬†500 meter Row, AMRAP¬†Burpees to 6″ Target with remainder of time.

Register for BOTH for $30!


You can register by sending a payment through paypal to

In the comments section, please state which challenge you are signing up for, contact info, and which day and time is preferred for initial test which has to be between Monday, Nov. 16th and Saturday, Nov. 21st

All participants will receive discounts for 1 on 1 training as well as discounts for team group classes!

All who sign up will be assigned to one of two teams. Winning Team Donates Proceeds to Proyecto Huella: a grassroots movement towards supporting and generating vital conservation for sea turtles and social justice. Here is Tim with a baby sea turtle that P.H. saved from poachers and released. Turtle Tim

The one person with the most progress from either team wins a mystery basket of awesome goodies and, of course, bragging rights!

On Nov 18th you will receive an email introduction. This will explain details such as which group and coach (Either Ed or Holly) you’ll be with, instructions for adding to the team Facebook group, what times/dates are available for team group workouts and an opportunity to schedule 1 on 1 training, as well as the test for your starting point.

If you’re new to PlantFit, don’t worry! We will schedule time for you to come in and learn the movements before your test, and remember: this challenge is about how much progress you can make on either your workout times, reps or amount of weight lifted rather than who can lift the most total weight so don’t worry about where you start.

Please Note:
To participate, you must be able to come to PlantFit (606 E. 11th St., Oakland, CA, 94606) for at least your start and finish tests. Sorry far away people!

If you have any questions or concerns, please email Holly at

Thanks all and we look forward to smashing some personal records with you!

-Ed and Holly

September OnRamp is officially Full!

Apollo A

The September OnRamp is officially full. If you are interested in getting started, please make your reservation for October before those spaces are filled up as well. The space is limited so 6 people is the maximum per month. You can also email me at¬† or Holly at for additional ways to get started. Thanks everyone for following along! This plant-based Gym in Oakland is steadily growing and Holly and I couldn’t be more honored to serve you!


Also, one final quick update to the September Schedule, the first two Monday’s are at 8pm. The rest of the classes are at 7pm.


The schedule for September is:

Week 1

Monday Sep. 7th at 8pm

Thursday Sep. 10th at 7pm

Week 2

Monday Sep. 14th at 8pm

Thursday Sep. 17th at 7pm

Week 3

Monday Sep. 21st at 7pm

Thursday Sep. 24th at 7pm

Week 4

Monday Sep. 28th at 7pm

Thursday Oct. 1st at 7pm


The location:

PlantFit Strength

606 E 11th St.

Oakland, CA



Fot the first day of the course, please show up 10 minutes early. Be sure to wear exercise appropriate clothing, such as shorts or athletic pants, and bring a water bottle. Thanks for reading and I hope to be of service to show that a compassionate lifestyle can indeed be fit and healthy.

-Ed Bauer