NewEthic Strength & Conditioning is a 2,000 square foot training facility just five blocks Southeast of Lake Merritt in Oakland. We also have a private outdoor training area. Using dynamic, functional fitness, and a goal oriented approach,  we will help you get stronger, leaner, happier and more comfortable in your skin. We support everyone’s individual path. As a judgement free, body positive, and supportive community, we are LGBT friendly, and welcome all backgrounds and body types. We want to express that you do not need to be fit to start exercising. Whether you have been working out for years or have never set foot inside of a gym, you will feel at home here.

 With years of sports nutrition behind us, we advocate a plant-based lifestyle for a variety of reasons, but respect all choices. With every person that walks in our door, our community will grow, transform, and redefine any limitations that were previously perceived. We invite you to join us, share in this community, set a new Personal Record, and be part of this change.

Coach/Owner: Ed Bauer

VGuysEd Bauer started weightlifting in 1995, with encouragement from his father, a competitive powerlifter. This is when he learned the importance of exercise on overall health. He became vegan one year later after learning about the inhumane practices that are involved in raising animals for food. Combining these two interests led to an understanding of plant-based nutrition and sports performance. In 2006, he became a Certified Personal Trainer. In 2010, he became a Champion Bodybuilder. He owned and operated PlantFit Training Studio for two years before moving to the Bay Area of California in October 2013. After spending a year in the area, the time was right to open a new fitness facility. In January 2015, Ed and his partner Holly opened NewEthic Strength & Conditioning in Oakland. He now trains multiple classes at NewEthic . As a Fitness Nutrition Coach, he offers counseling on how to lose fat, increase muscle, and obtain optimal health and wellness on any diet. With 21 years as a vegan, 11 years as a Certified Personal Trainer, and 6 years as a CrossFit Level One and Two Trainer (CF-L1 and CF-L2), he can help you achieve your goals. He can be reached at edbauerfit@gmail.com

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CrossFit Level Two (CF-L2) Trainer

CrossFit Level One (CF-L1) Trainer

CrossFit Powerlifting Trainer

CrossFit Mobility Trainer

USAW Level 1 Sport Performance Coach

TRX Suspension Training Course Certified (L1)

Certified Personal Trainer, American Council on Exercise (ACE)

Certified Personal Trainer, National Exercise and Sports Trainers Association (NESTA)

Certified Fitness Nutrition Coach, National Exercise and Sports Trainers Association (NESTA)

CPR, AED, American Red Cross








Coach/Owner: Holly Noll

Holly B&W

Holly began as a lifelong chef, working in high end restaurants up and down the West Coast. After becoming vegan in 2006, she became certified in Plant Based Nutrition from Cornell and has been internationally published as a food writer, as a health educator, and as a teaching chef. Most recently she has transitioned from the kitchen to the gym, coaching locally at NewEthic, providing remote nutrition and fitness training to clients all over the world, and advocating the style of flexible dieting to get results aesthetically, and athletically, while maintaining a deliciously healthy relationship with food. She has been featured with her partner Ed Bauer on the cover of Vegan Health and Fitness Magazine as well as in the following swimsuit issue. Currently she owns FitQuick Performance Protein Waffles, was the co-host of the Rise and Resist Podcast which focused on discussions around food, lifting, positive body image, and what it means to live a fit and healthy lifestyle. Additionally, she often contributes as a guest in several blogs and publications regarding nutrition, training, fitness friendly recipes and more. Building on the passion for lifting in 2015, Holly joined the international team of vegan athletes, PlantBuilt, as a powerlifter earning 3rd place for her weight class at the Naturally Fit Games in Austin, TX. Her passion has always been uniting food, nutrition, health and fitness, to inspire evolution in the world and smash outdated perceptions of what can or can’t be done. To train with Holly at NewEthic in Oakland, remotely, or if you have any questions please email hollynewethic@gmail.com.

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FitQuick Performance Protein Waffles
Rise and Resist Podcast


Coach: Emmet Logan

emmet-2Emmet is certified as a personal trainer by the National Academy of Sports Medicine (NASM) and started their practice YESbodies to promote health and wellness for all bodies and identities. They place a strong emphasis on building a solid core, identifying and addressing muscle imbalances, and minimizing risk for injuries by focusing on posture during exercise. Emmet is passionate about working with LGBTQ folks, vegans, freaks and geeks, and generally anyone who feels alienated by mainstream and non-inclusive gym spaces. Emmet is especially available to transgender and genderqueer individuals looking to better align their physical body with how they want to express their identity. Outside the gym, you can find Emmet involved with art at events like Oakland Art Murmur, getting down on a dance floor, or walking around Lake Merritt with a friend.

Website: www.yesbodies.space

Email: contactyesbodies@gmail.com

Call/Text: 510-500-5439

Instagram: @yesbodies

Art: www.inoutlines.com


The material provided on newethic.net is designed for informational and educational purposes only. The information on the newethic.net site is provided with the understanding that newethic.net is not engaged in rendering medical advice or recommendation. You should not rely on any information on this website, including but not limited to meal plans, fitness programs, information in text files, messages, or articles on this page to replace consultations with qualified health care professionals to meet your individual medical needs.

Information accessible on the newethic.net site, including our fitness concepts and nutrition information, is not individualized and is not intended to be a substitute for professional medical advice. This information is general in nature and may be helpful to some persons but not others, depending upon individual needs. Individuals should never disregard professional medical advice or delay in seeking it because of something you have read on the newethic.net site.


One Comment on “About”

  1. […] Animal rights activists can be fitness enthusiasts too! This was the Friday after Thanksgiving, known to some anti-consumerists as “BUY NOTHING DAY”, known to most as BLACK FRIDAY, known to us fine lads as FUR FREE FRIDAY! My passion is obviously fitness, as is Ed Bauer’s, seeing he’s both a champion bodybuilder and fitness competitor, but we unite annually every Thanksgiving holiday weekend to both work out and speak up for those who cannot speak. If you watch that video that I posted for FUR FREE FRIDAY, you can see he and I, along with my little sister and other amazing animal rights activists, marching through rainy downtown Portland, Oregon, to protest the cruel fur trade. What the video did not capture is how slowly and painfully we were walking along since it was following a hardcore, Portland Vegan Strength workout at his new gym, PlantFit. […]

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