NewEthic Strength & Conditioning is Hampton Road’s Dedicated Vegan Gym. It is a training facility with indoor and outdoor areas for strength training, mobility work, and endurance drills. It operated in Oakland, California for 5 years and moved to Virginia in early 2020. Using dynamic, functional fitness, and a goal oriented approach,  The owner, Ed Bauer, will help you get stronger, leaner, happier and more comfortable in your skin. Ed supports everyone’s individual path. As a judgement free, inclusive space, he is LGBTQ friendly, and welcomes all backgrounds and body types. Also, people do not need to be fit to start exercising. Whether you have been working out for years or have never set foot inside of a gym, you will feel at home here.

 With nearly 20 years of sports nutrition behind him, he advocates a drug-free, vegan lifestyle for a variety of reasons, but respect all choices. The mission of this gym is to create a new ethic of care and compassion, not only for our individual selves, but for the world around us, including all people, all animals, and our environment. With every person that walks in the door, this community will grow, transform, and redefine any limitations that were previously perceived. I invite you to join me, share in this community, set a new Personal Record, and be part of this change.

Owner: Ed Bauer

VGuysEd Bauer started weightlifting in 1995, with encouragement from his father, a competitive powerlifter. This is when he learned the importance of exercise on overall health. He became vegan one year later after learning about the inhumane practices that are involved in raising animals for food. Combining these two interests led to an understanding of plant-based nutrition and sports performance. In 2006, he became a Certified Personal Trainer. In 2010, he became a Champion Bodybuilder. He owned and operated PlantFit Training Studio for two years in Portland, OR before moving to Oakland, California in October 2013. After spending a year in the area, the time was right to open a new fitness facility. In January 2015, Ed opened NewEthic Strength & Conditioning in Oakland. In December 2019, he was ready to get back to the East Coast. Ed packed up the gym and drove across the country to his new home of Norfolk, VA. He now trains multiple classes at NewEthic. As a Fitness Nutrition Coach, he offers counseling on how to lose fat, increase muscle, and obtain optimal health and wellness on any diet. With 26 years as a vegan, 16 years as a Certified Personal Trainer, and 11 years as a CrossFit Level One and Two Trainer (CF-L1 and CF-L2), he can help you achieve your goals. He can be reached at edbauerfit@gmail.com

Follow on Instagram
Follow on Facebook


CrossFit Level Two (CF-L2) Trainer

CrossFit Level One (CF-L1) Trainer

CrossFit Powerlifting Trainer

CrossFit Mobility Trainer

USAW Level 1 Sport Performance Coach

TRX Suspension Training Course Certified (L1)

Certified Personal Trainer, American Council on Exercise (ACE)

Certified Personal Trainer, National Exercise and Sports Trainers Association (NESTA)

Certified Fitness Nutrition Coach, National Exercise and Sports Trainers Association (NESTA)

CPR, AED, American Red Cross






The material provided on newethic.net is designed for informational and educational purposes only. The information on the newethic.net site is provided with the understanding that newethic.net is not engaged in rendering medical advice or recommendation. You should not rely on any information on this website, including but not limited to meal plans, fitness programs, information in text files, messages, or articles on this page to replace consultations with qualified health care professionals to meet your individual medical needs.

Information accessible on the newethic.net site, including our fitness concepts and nutrition information, is not individualized and is not intended to be a substitute for professional medical advice. This information is general in nature and may be helpful to some persons but not others, depending upon individual needs. Individuals should never disregard professional medical advice or delay in seeking it because of something you have read on the newethic.net site.

One Comment on “About”

  1. […] Animal rights activists can be fitness enthusiasts too! This was the Friday after Thanksgiving, known to some anti-consumerists as “BUY NOTHING DAY”, known to most as BLACK FRIDAY, known to us fine lads as FUR FREE FRIDAY! My passion is obviously fitness, as is Ed Bauer’s, seeing he’s both a champion bodybuilder and fitness competitor, but we unite annually every Thanksgiving holiday weekend to both work out and speak up for those who cannot speak. If you watch that video that I posted for FUR FREE FRIDAY, you can see he and I, along with my little sister and other amazing animal rights activists, marching through rainy downtown Portland, Oregon, to protest the cruel fur trade. What the video did not capture is how slowly and painfully we were walking along since it was following a hardcore, Portland Vegan Strength workout at his new gym, PlantFit. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s