First Annual NewEthic Fall Classic

Olympic Lifting, Powerlifting, and Party.
Saturday November 4th at 9am
NewEthic Gym, 606 E 11th St, Oakland, CA 94606

Fall Classic Instagram.jpg

This meet is for those interested in competing who want to test it out for the first time! There is no official federation, but we will still use standards in each sport. There will be two categories: Rhinos and Unicorns. Rhino is the category for those who are larger and/or more advanced athletes. Unicorns are more suitable to smaller and/or less experienced athletes. Singlets are not required but encouraged. The fee to compete is $20 and you can sign up HERE. This competition is for those who have never competed before in either sport. Families, fur babies, and friends are welcome to attend, cheer and get pumped! Entrance fee is $5 at the door. Please note that dogs and children must be able to be restrained and quiet for the safety and focus of the athletes, if needed.

For Athletes:
Weigh in will be at 8am for all athletes at NewEthic. Please arrive early. If weight is triggering, you’re welcome to weigh in backwards so you don’t see the number. Totals will be determined according to percent of bodyweight. Olympic Lifting starts at 9am and will go prior to Powerlifting. Please determine your opening weights before 9am (snatch and clean and jerk for Olympic Weightlifting, and Squat, Bench, and Deadlift for Powerlifting) and give them to the judges. Snatch is first, you’ll get three attempts, then C&J will follow, with three attempts of each movement. There will be a “Warm Up” area inside the gym for all, and we can help decide your weights and how to warm up before the event, just ask! Powerlifting will begin immediately after Olympic has finished, beginning with Squat, which will have three attempts, then Bench and Deadlift the same. Please also have your starting weight to the judges at 9 am when the event opens. There will be awards for First, Second, and Third in each category of Powerlifting and Olympic Lifting, and there will be a short ceremony at the end where awards are given.

We will have three judges, each have a “light”, red “lights” indicate a bad lift, white indicate good, and a majority of either determine if you get the lift or not. Please do not question the judges. Athletes get 1 minute on the platform for each lift, and will get at least 2 minutes between lifts, regardless of how many athletes are between them. This means that if you are competing against only one athlete, we will pause so you have time to recover.

Alex20ParzychSnatch/C&J: Elbows must be locked out when feet hit ground, press outs will get reds. Arms must stay fully locked out for entire time bar is in play. On the way back down, you must follow the bar with your arms to your shoulders before letting it drop. Athlete will have 1 minute to perform entire lift, once on the platform then, once the lift is complete, must wait for the “down” signal from the judge to release the bar from the overhead position. Note: there is no requirement regarding whether you “power” the clean or snatch as long as standards of the upper body are met.

Squat: There are two cues – once you unrack, wait for the “squat” cue, you must go below parallel then stand to complete hip lock out, then wait for the “rack” cue to bring the bar back in.

squat-depthBench: There are three cues – once you unrack, wait for the “start” cue, you must pause at the chest and wait for the “press” cue, then once elbows are locked out wait at the top for the “rack” cue.

Deadlift: The one cue here is after lock out is completed, you will hear the “down” cue to set the bar down. You must achieve full lock out at the top, hips and knees, shoulders must be behind the bar, for a good lift.

Please do not rush, if you do not adhere to the cues you’ll miss the lift and it sucks.

We are so pumped for the First Annual NewEthic Fall Classic and to watch you all absolutely crush it. Please let us know if you have any questions or concerns prior to the meet, or if you would like to sign up!


It’s that time of year again! NewEthic’s PR Party has arrived!

The NewEthic PR Challenge is upon us!

November 1st to December 31st


[George doesn’t let Rich take benching lightly]

The Challenge: Who can make the highest percentage of improvement (P)ersonal (R)ecord for a 1 Rep Max Bench Press and Clean (15 minutes to work up to your heaviest lift for Bench, then a short break, and 15 minutes to work up to your heaviest lift for the Clean.)

Everyone who signed up is either on Team Holly or Team Ed. The winning team donates all proceeds to One Hundred For Haiti which creates and supports long-term social development and human rights programs related to water safety and sexual assault prevention in rural Haiti.

Everyone on the team will receive half off the “Team” workouts so we can train together, grow strong and stay connected!

The one person with the most progress from either team wins a mystery basket of awesome goodies and, of course, bragging rights! The winning team gets their names on the donation, as well as smaller Bag of Awesome goodie bags!

If you have any questions or concerns, please email Holly at Note: All beginning lifts have been made so sign up’s are officially closed. If you’re interested in participating, though, please use the email above to reach out to Holly or check out NewEthic to contact other coaches! You can build your strength and kick ass with your team in the Third annual!

Thanks all and we look forward to smashing some personal records with you!

-Ed and Holly

Now Seeking Personal Trainers in Oakland


Personal Trainer Post

NewEthic Strength and Conditioning is seeking experienced personal trainers. We are a 1,500 square foot training facility fully outfitted with Rogue Fitness equipment including barbells, bumper plates, bands, TRX and everything in between, located just five blocks southeast of Lake Merritt in Oakland. Our facility includes large open garage doors, as well as a semi private courtyard that is perfect for tire flips, sled work, yoke walks, and other fun, outdoor workouts. We coach goal oriented, functional fitness that includes Cross Training, Powerlifting, and Weight Lifting styles.


As a trainer here you must have (CPR) and (AED) certification, degree in Kinesiology, Exercise Fitness or related field or an approved Fitness Certification such as: CrossFit L-1, L-2, or L-3, ACSM, ACE, IFPA, NASM, NCSF, NESTA, NETA, NFPT, NSCA as well as one year of experience, and your own client base to train. You must also have a positive attitude, and be comfortable maintaining the non judgmental, inclusive, supportive community. Also, please be clear, that you will work as an independent business within the greater gym, work with and bring in your own people, and simply pay 30% to the house. To apply please email your resume with your experience, and certifications, as well as an introduction including why you think this would be a good fit for you to NEWETHICSTRENGTH@GMAIL.COM. Note – This is for Bay Area Local coaches only who wish to work out of our Oakland location. Also, we are a dog friendly facility. Feel free to learn more at Thank you so much for your time and interest, we very much look forward to meeting you and possibly adding you to our community!

PlantFit Black Friday Sale! Run, Don’t Walk!

Rhino Cub Running

Hey everyone, starting this Friday at 12:01am until Sunday at Midnight, we are holding our BLACK FRIDAY SALE! Here is the breakdown of the deals:
15% off all FitQuick in store items!
25% off for current members of the PlantFit Community: Up to 6 one on one Sessions or One Month Group Classes.
50% off Everything for new folks: Up to 6 one on one and/or One Month Group Sessions!
50% off 1 hour Nutrition Consultation via Skype, Phone or at PlantFit Locally.
50% off up to 6 Partner Training Private Class (Train with your BFF or your Partner) for already attending PlantFit Community as well as New Folks!
For Holly:
Please note that I ask you take 3 to 6 one on one sessions, depending on experience, to get up to speed for group classes. If you’d like to sign up with a group for the Friends Group Class and you’re all new, I will include the “getting up to speed” at the group class rate so we can all learn together.
For Ed:
Please note that I ask you take at least 3 one on one sessions or take the one month OnRamp Course to get up to speed for group classes.
To Purchase: Send email to or Please include what you are interested in and current contact info for future scheduling. If you would like to see the gym ahead of time or make an in store purchase, please be sure to email beforehand. For more info on working with Holly, click here. For more info on working with Ed, click here.

All purchases must be made between Friday the 27th and Sunday the 29th at Midnight either in store or online.

PlantFit PR Challenge (sign up extended to Wednesday, Nov. 18th)

PlantFit Community!

Turtle Party

As you all likely know, we were traveling Costa Rica during November and we expected we would be able to have access to email for questions, etc but we had little to none and were also caught up getting stoked on sloths, adventures and all things awesome over there. Apologies to anyone who was inconvenienced by a delay but we are BACK! Because of all this, we have decided to extend sign ups for the PlantFit PR Party Challenge until Wed the 18th. If you are already in it to win it, you are welcome to start/test anytime this week, including before Wednesday, we just wanted to open things up a few more days for anyone who wants to join in! Please check out the previous PR Party Post  for more info. As a Bonus, if you repost the PR Party Flyer on Instagram we will discount (or refund if you’ve already paid) you $5 on your sign ups (please remember to TAG us in the picture and hashtag #plantfitprparty so we see it too!). All proceeds will be donated to Projecto Huella which, among other social activism, saves baby turtles.
PlantFit PR Party

PlantFit PR PARTY!!! (Nov. 16th – Dec. 20th)

PlantFit PR Party

Join us for PlantFit’s PR Party!
(November 16th to December 20th)

Registration is $20 for either challenge and the extended cutoff date is Wednesday, November 18th.

The Challenges are for who can make the most improvement in five weeks in:

Strength – Set your (P)ersonal (R)ecord for  a 1 Rep Max Weight of Deadlift and Push Press (15 minutes to work up to your heaviest lift for Push Press, then a short break. Then 15 minutes to work up to your heaviest lift for Deadlift.)
Conditioning – PR for Max Reps of Back Squats at 75% Body Weight, Unbroken (can not set the bar down) and 5 minute AMRAP (as many reps as possible) of: 500 meter Row, AMRAP Burpees to 6″ Target with remainder of time.

Register for BOTH for $30!


You can register by sending a payment through paypal to

In the comments section, please state which challenge you are signing up for, contact info, and which day and time is preferred for initial test which has to be between Monday, Nov. 16th and Saturday, Nov. 21st

All participants will receive discounts for 1 on 1 training as well as discounts for team group classes!

All who sign up will be assigned to one of two teams. Winning Team Donates Proceeds to Proyecto Huella: a grassroots movement towards supporting and generating vital conservation for sea turtles and social justice. Here is Tim with a baby sea turtle that P.H. saved from poachers and released. Turtle Tim

The one person with the most progress from either team wins a mystery basket of awesome goodies and, of course, bragging rights!

On Nov 18th you will receive an email introduction. This will explain details such as which group and coach (Either Ed or Holly) you’ll be with, instructions for adding to the team Facebook group, what times/dates are available for team group workouts and an opportunity to schedule 1 on 1 training, as well as the test for your starting point.

If you’re new to PlantFit, don’t worry! We will schedule time for you to come in and learn the movements before your test, and remember: this challenge is about how much progress you can make on either your workout times, reps or amount of weight lifted rather than who can lift the most total weight so don’t worry about where you start.

Please Note:
To participate, you must be able to come to PlantFit (606 E. 11th St., Oakland, CA, 94606) for at least your start and finish tests. Sorry far away people!

If you have any questions or concerns, please email Holly at

Thanks all and we look forward to smashing some personal records with you!

-Ed and Holly

The Grand Opening was a Success!

Grand Opening Group Photo

Hey guys, thank you so much for such a wonderful turnout for the Grand Opening of PlantFit Strength & Conditioning and FitQuick Cafe on January 17th, 2015. We had a great turnout! Holly and I couldn’t be more thankful for such a wonderful and supportive community. So for this event, we held a raffle fundraiser for Animal Place, and we sold 152 tickets and raised $400! So rad! It is so cool knowing we get to help animals in need just by doing what we love. This business could not exist if it wasn’t for the community of ethically minded individuals who want to feel great in their own skin. Thank you for everything you do in creating a more compassionate world for all.

-Ed Bauer